What is Artificial Intelligence and Machine Learning in Real Estate?

Our Technology Innovation Brings You Better Leads

One of the most prominent features of AI is its ability to ‘predict’ the future. Real estate is an industry of high stakes and high rewards, where the ability to predict outcomes is especially valuable. Having this technology and knowledge at your fingertips is a must for any Realtor to be successful moving forward.

What Is Artificial Intelligence and Machine Learning?

While machine learning is based on the idea that machines should be able to learn and adapt through experience, AI refers to a broader idea where machines can execute tasks “smartly.”

Artificial Intelligence applies machine learningdeep learning, and other techniques to solve actual problems.

What Is Predictive Analytics?

Real estate companies have been using these predictive analytics, as they are called, to take lead generation and prospecting to the next level. Now you can too! Predictive analytics evaluate and forecast market trends. They can be used to predict the behavior of any market.

When applied to the real estate industry, AI and machine learning have allowed predictive analytics to build on traditional real estate analytics. Traditional analytics show agents how and why we stand where we stand today through big data analysis. Predictive analytics tools take this analysis to the next level to predict future outcomes based on how past and present events took place.

Win More Listings?

While machine learning is based on the idea that machines should be able to learn and adapt through experience, AI refers to a broader idea where machines can execute tasks “smartly.” Artificial Intelligence applies machine learningdeep learning, and other techniques to solve actual problems. In real estate the problem is simple…how do I find new buyers and sellers?

Save Time and Resources with Predicted Buyers and Sellers

Farming is a necessary evil that Realtors simply must do that is very expensive and targets mostly people who are not looking to buy or sell in the near future. What if you could identify those people who are more likely to buy or sell within the next 12 months? When you use our data-based listing predictions, you can concentrate your marketing to the people that need it most. Now your farm is no longer a zip code or subdivision, but a narrowed list of those most likely to buy or sell. .